Project overview: Happyleaves was approached by the owner of Signature Tuition Ltd, Sarah Gordon, to develop a brand and online presence from scratch for her new private English tutoring business. Having left full-time education with a wealth of experience, the aim was to enable the company to stand apart from other tutors by focusing on the one-to-one tailored nature of teaching, to offer students direct education for their English language and literature capabilities.
The design of the brand and business material was to amalgamate the 'S' from Signature with an apostrophe, to create a unique and simple shape that is instantly recognisable, that positions the business in a professional light – which is essential to enable the business to resonate with clients based overseas, when remotely selecting a tutor for their children.
An online presence was developed to accompany the new brand, which tied in with social media marketing material, thereby creating a coherent package trusted by clients.
Design tasks: branding and logo mark design, colour and typeface selection, application form and legal documents, mobile responsive website, advertisement design, branding assets and collateral, company stationery and brochure/folder.