JC Marsh Sporting Clays

Gun sport specialist providing corporate syndicate shoot days and clay pigeon shooting events.

Project overview: JC Marsh is a well known clay pigeon specialist, offering organised private and corporate group day syndicate shoots. Happyleaves was approached to develop an identity for the business that positioned it in a high-end market position to engage with a target audience for larger shooting days. The branding assets and logo mark retained the colour palette from its existing identity, but added additional complementary tones to create a full palette that worked coherently and resonated well within its market position.

As part of the branding project, a set of supplementary icons was drawn to be used for marketing purposes. The logo mark was designed as both a full name and shorthand detailed stamp mark, including scripted typeface and a diamond knurled finish, to give reference to the intricate components often found on classic shooting rifles.

Design tasks: branding and logo mark design, brand assets, typeface and colour selection and marketing collateral.

JC Marsh Sporting Clays
JC Marsh Sporting Clays
JC Marsh Sporting Clays
JC Marsh Sporting Clays
JC Marsh Sporting Clays
JC Marsh Sporting Clays
JC Marsh Sporting Clays