Project overview: The owner of Fit2Kinect, Sam Leighton, approached Happyleaves as a former client (SL Sports Massage), as she wanted to expand and develop the business into new markets that worked coherently with her main skillset - sports massage.
The brief was to create a new brand with supporting print material, to deliver an all-compassing image that resonates well with both pro and non-pro athletes, as well as those who care about their phyiscal health and fitness level.
The striking colour palatte, combined with a clean and modern typeface was chosen to work with the F2K emblem. Both compact and wide versions were delivered to give the client flexibility of use. Following the intial brand and stampmark, the project was expanded to develop a full set of complmenting printed items to help build the brand.
Design tasks: branding, logomark, stampmark, typeface and colour palette, gift vouchers, office signage, printed policies, wall posters and graphics, iconography, email signature and mobile responsive website