Project overview: Collins Seafood is a family owned fish supplier with a long-standing customer base across the UK. The brief for the project was initially to re-develop the logo mark and provide additional brand assets in the form of a standalone stamp mark that signifies attention to quality and ability to deliver on its customers needs. A marketing suite of assets was designed, including full company stationery set, invoicing template, customer annual calendar and advertisement setup.
Additionally, the project included a brand new mobile responsive website to replace the existing system. The design utilised refreshed logo mark and branding assets, to deliver a project that was both graphically and visually engaging for the user, yet easy to navigate and deliver key information about its products, the areas covered, the contact information and company background. The primary theme was to move the visuals towards something that represented the slogan 'From Hook to Plate'. The visuals included; artistic treatment to illustrate one of its fishing vessels in stormy seas. and detailed illustrations of its two main fish, i.e. Haddock and Cod.
Design tasks: brand refresh, stamp mark icon, advertising campaign, customer calendar design, mobile responsive website design, company stationery